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RightNow's Defense Contract


Bozeman, Montana-based RightNow Technologies has unveiled new "defense-ready hosting capabilities" designed to support both the Department of Defense and other civilian government and intelligence agencies, according to company officials, who add...
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Performance Culture vs Software


The main telltale is whether the CEO agrees to meet the software or performance training/consulting providers. In most cases, we've found the the organisation will go with the software solution when the CEO is not directly involved. If the CEO gets...
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Aurora: Writing the Script


Writing the script for Aurora turned out to be a tricky balancing act. We wanted to illustrate the interesting design solutions we had come up with, but we also had to provide enough context to make the solutions meaningful. We needed the movie to...
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Research Question Mindmap Experiment


My project team is in the beginning stages of running some in-home research interviews right now, so Ive been preparing the questions we want to ask and the activities we might want to try. I brainstormed, wrote lots of ideas down on stickies,...
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The 6 Principles of Deliberate Marketing


Does your sales team ignore the majority of leads marketing passes on? Marketers must develop a more intimate understanding of their target customer and the market that customer serves to generate qualified buyers that Sales wont...
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MX 2009 Speaker publishes Forresters 2008 Custome


Forrester has just released in 2008 Customer Experience Index. (Registration required to download). The Index was compiled by Bruce Temkin, who will keynote Day 1 of MX 2009. The results confirm what we all suspect retailers and hotels rank the...
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